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Migraine patient journey development - Direcao Research and Consulting

Migraine patient journey development

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Understanding migraine patient’s emotional and physical journey from pre-diagnosis stage to maintenance therapy in USA

  • Desk research to gather information around available drugs, number of migraine patients including acute and prophylactic
  • Telephonic interviews conducted with headache specialist, neurologists, patients, and payers
  • Online interviews conducted to gather market numbers including number of diagnosed patients, treated patients, patients with acute or prop. migraine, etc.

Key topics covered in PPT final report –

  • Emotional journey
  • Market landscape
  • Patient archetype
  • TPP testing
  • Drug adoption rate