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nginx Develop launch strategy for healthcare tech start-up - Direcao Research and Consulting

Develop launch strategy for healthcare tech start-up

Develop a launch plan and marketing campaign for Healthcare IT start-up based out of USA

Conducted primary market research with national and regional payers, key opinion leaders in Europe to understand disease landscape and P&MA potential
Product testing with dermatologists and patients was done to check level of product acceptability
Interview also includes questions of price references, access-potential, priceaccess-trade-offs

Shared report has key value drivers and barriers, provided recommendations on how to optimize product revenue, competitor strategies like discounting.