Identifying future portfolio based on current market situation
in oncology therapy area in USA and EU
Successful KOL insights were gathered through well designed discussion guide across EU and USA
harmacists followed by quantitative interviews • Successful KOL insights were gathered through well designed discussion guide across EU and USA • Oncologists, payers and general physicians were interviewed
HCPs were provided with several new technologies in market and we get them thinking on what would be the potential impact
Client was provided with current market situation in
oncology field, key strategies to become market leader,
areas with gaps and need attention
Result was positively resonated among internal
stakeholders
